How to Write 7 Types of Online Content!

We're going to cover the seven timeless types of online content that directly grow a brand's presence online.

The first one is web content, 

The second one is blogging, 

The third type of content is social media, 

The fourth is ad and sales copy,

The fifth is expert writing, the sixth is journalism, 

The seventh is creative writing. 

  These types of writings still apply today. I'm going into these seven types of content are, how they apply to an online business presence and grow and how writers can grow their experience and income by learning how to write these content formats. 

  Web Content: 

                       Think of your website content like building a house, in this analogy web content is our foundation, this includes your home page, about page, pages about the services you offer.

Those are the foundational content pieces, every business needs to have on their site, without these core web pages, readers can't find the information they're looking for about a business.

  So, these pages are critical to developing and the skills that a good writer needs to write great web copy, our SEO writing knowledge, how to use those important keywords well in the copy, as well as engaging and conversion-friendly writing skills. Good web page copy should always be about the customer and never just about the brand or product. 

  Blogs: 

          If one container is the foundation, then our blogs are the structure and the rooms in our house. Blogging is a primary content format, it provides context for an audience, connects an audience to a brand, those that SEO presence in Google and gives businesses a way to nurture their leads with fresh consistent content; and did you know that companies that blog 11 or more times per month, gain as many as four times the amount of leads as those who blog only a few times per month. 

 Blogging is an essential type of content and this kind of content needs to be done consistently, when it's done correctly, it can dramatically increase the bottom line of a brand, there is no one-size-fits-all when it comes to a good blog, instead, there are really multiple formats that work well for blogging.

By mixing and matching your blog goals and formats, you can hit a wider area of goals; such as brand awareness and SEO rankings. 

Social Media:

   Think of social media as a supporting content player, it's not enough for a company just to have a social presence or only to blog, but social media is really complementary to the content that you do on your site and On the flip side, companies that have no social media presence really aren't going to get far in today's social media-dominated world. 

 A lot of people and countering brands for the first time online, want to go follow them on Twitter or Facebook or Instagram to see what they're really like. 

 So, having that presence is important, even if you can't connect it straight to a sale. Constantly posting good relevant content on your social media can absolutely play a part in a purchasing decision. Social media works, a good social presence will incorporate a lot of things; good visuals, fun, original captions, stories, emojis, hashtags, all that good stuff, and social media really is a world of content on its own, there are people who get paid just to write Instagram captions, there's software to help you find trending hashtags. For brands, finding the right platform and staying consistent with a great presence there, really, is key to seeing more results from social media.

  Ad and Sales Copy: 

                                 Advertising and sales copy really brings the curb appeal to the products and services you do, this kind of copy is created to get your house, your presence online, to appeal to the people you're trying to bring in. Advertising and sales copy applies to almost every business in every industry and it can take on a variety of shapes from a long-form course sales page with a short form Facebook ad. It's really important when it comes to sales copy, remember that building an audience and Trust comes first, so good add-in sales copy there really brings in real revenue is also written in less of a pushy sales tone, so it's not just about being sales here. 

 Instead, good ad copy should read like an approachable message for a friend, good ads are segmented to the right audience at the right time, good sales copy is not manipulative and it's not misleading. Writers can make a ton of income by writing good sales copy because the return on investment for a marketer investing in that copy could be tens to hundreds of thousands of dollars. Today, sales copy goes from anywhere to $1 to $3 per word. 

  Expert Copy: 

                       Like the fine art collection inside of your house; at some point or another, businesses that are trying to reach an elite or high-level audience, really need that expert for ways to bring them in, this is where our expert copy comes into play. Writers that create an expert copy usually have three to five years of experience in that industry, so when it comes to technical writing. So, if you're an attorney looking to retire you could make a living writing legal blogs, if you're a chiropractor, you could write holistic blogs about chiropractor health, that's what it takes to be an industry expert writer. 

  Journalism And Press Release Writing: 

                                                                  If you want to get the news out about what you're doing, launching a product, launching a new business, launching a platform, etc. Then you want this type of writing; a press release can be used by a company of any size, to invite more people in and tell them about a new offering. Some have said that press releases are dead, well they are if you're using them just for SEO purposes, Google doesn't really look at a press release as a viable piece of content to rank for a keyword anymore, but if you're trying to get the news out about a newsworthy topic, then absolutely press releases are not dead, that is the kind of content to use to share and announce your news to the world.

  Creative writing: 

                             This is a genre that encompasses the super creative projects that companies create content for and it supports almost every one of the formats we've talked about so far; marketing copy, for example, can be creative, social media is a channel where you can really do some creative stuff, blogs, advertisements, you can get created with all of those.

  Creative writing is blending the best of a writer's storytelling abilities and using that in the other formats. Clear and customer-focused copy always beats out clever content that doesn't really serve a purpose, but there is a real demand for writers that can blend in some tastefully fun creative content into their formats.