What are the 3 types of SEO?

There are three types of SEO you need for a well-rounded organic search strategy: 

                                          On-page SEO, 

                                          Off-page SEO,

                                          Technical SEO.

              Each type of SEO and how they are important to your overall marketing strategy. 

Different types of SEO tools can help you improve your performance in each category.

  On-Page SEO:

                         On-page SEO relates to the content on your website. 

   It includes strategies to optimize an individual page on a website. These factors (all of which are outlined in this on-page SEO checklist) help search engines understand the topic of the content and see that the website is a valuable source that people would want to find. 

  This type of SEO includes: Keyword research: Finding the best keywords to target on a page of content Content creation: Publishing high-quality content focused on target keywords Keyword optimization: Using the target keyword in all the right places and using good meta tag SEO. 

  Off-Site SEO: 

                      Off-page SEO techniques help strengthen the influence and relationship your website has with other websites. 

   It includes strategies to build a website’s reputation and authority. These factors help search engines see that a website is an ideal search result because it is from a reputable, reliable, trusted source. Most off-site SEO relates to high–quality backlinks. A large volume of links pointing to your site from relevant, authoritative sites shows the search engines that your site is valuable and established. You can gain these trust signals through a variety of link building and guest posting tactics. 

  Technical SEO: 

                         Technical SEO relates to non-content elements of your website.

  It includes strategies to improve a site’s back-end structure and foundation. Technical SEO improves a site’s readability (which makes it easy for search engines to crawl and understand the site) and provides a good user experience, which helps search engines see that the site is high quality. A good user experience is also important for readers, and can affect overall traffic and engagement rates. The types of SEO included in this category relate to: Site speed Mobile-friendliness Indexing Crawlability Site architecture Structured data Security

  Use All 3 Types of SEO to Improve Your Marketing Strategy: 

                                                                                                       To create an SEO plan that leads to real results, you can’t focus on just one group of ranking factors. You need to use different types of SEO in conjunction with each other to give your site the best chance at showing up in searches. So as you put together your SEO strategy, use tools that cater to all three aspects of SEO.