How do you write scroll-stopping Instagram captions?
How to write killer social media captions?
So instead of doing a standard
"How To Write Instagram Posts" tutorial
and show you what everybody else is doing,
I'm going to share our own best performing posts
and proven strategies that we've used
to boost our following and engagement dramatically
First things first, like all types of copy,
Instagram captions need to follow the ABCs of copywriting.
So first they need to get attention with a great graphic
and a compelling headline.
Second, they need to provide a benefit or some sort of value
in the form of education, entertainment, or inspiration.
And lastly, they need a strong close.
They need to give people one clear and concise
call-to-action.
Here are six tips for writing killer Instagram captions
Tip number one,
to get more likes, share a relatable story.
This speaks to one of the biggest insecurities
that copywriters have
no matter how long they've been doing this.
Trust me on that and it's a question that I get a lot.
So share tour quick exchange with your Instagram community
because let's face it,
it is real, it is authentic, and it is 100% relatable.
yes, we often have to deal with
less-than-glowing client feedback.
So rather than trying to pull content out of thin air,
as much as you can, share real stories
and be as specific as possible.
Remember, the more specific the story,
the more relatable your copy. 
Lastly, don't be afraid to create polarity,
take a strong stand for something you believe in,
or own up to your own imperfections.
Nothing engages people more than a story that validates
their own concerns, doubts, and fears,
or speaks to a shared cause, mission, or belief.
Tip number two, to get more saves, share your favorite tips and tools.
types of the quick top five or top 10 lists
provide insider tips and invaluable shortcuts
on a topic that is highly relevant to your followers.
And there's just something about lists
that we as humans just absolutely love, right?
It's actually scientifically proven
that we love lists because they're simple
and they provide easy frameworks
for us to process information quickly
in an otherwise oversaturated
and overwhelming information age.
you'll see in the caption
that on top of a compelling headline
and a detailed list that supplements the graphic,
we also have a clear CTA that says,
"Comment yes below for us to DM you the links."
And sometimes we even include
a save for later call to action in the graphic
directly above the save button.
That makes it really, really clear and easy
for a follower to just click once,
save that to their archive,
and then they can refer back to it later whenever they want.
Tip number three, to get more shares,
post a thought-provoking meme or quote.
the biggest crowd-pleasers of them all,
memes and quotes, both are punchy, straight to the point,
and offer a quick burst of fun, just like a tequila shot.
Memes have the ability to unite us
using the universal emotion of humor.
There is no better way to do this
than through satire of real life.
And while quotes may have gotten a bad rap lately,
thanks to those spreading oversimplified, stolen,
and sometimes painfully cliche wisdom,
the numbers do not lie, people love quotes.
The bottom line is this, both quotes and memes
are indisputably powerful and share-worthy,
especially when they are relevant to your audience
and speak to their sense of identity,
or a common belief system.
it brings us all together
through humor and a sense of belonging.
Here's what people think copywriters do
versus what copywriters actually do.
Now while memes and quotes are punchy,
you don't want to overdo it.
One of the best ways you can distinguish yourself
from just another random quote or meme account
is to mix up your content
and when you do share a quote or meme,
use copy in your caption
that provides context and even more value to your followers
and whatever you do, don't forget the call-to-action.
Tip number four.
To get more comments, ask a simple question.
So one of the best ways
to get your followers to comment on your posts
is to ask them a question, of course,
but here's the thing, you want to keep it quick
and ask a question that requires very minimal effort.
So I like to include the question in the graphic itself
as well, because don't forget,
we are in the scrolling generation
so you can ask a multiple-choice question.
If you do want to keep your question open-ended,
that's cool too.
Make the question painfully easy to answer,
like in my most commented post of all time,
where I simply asked my followers
to tell me where in the world they're from.
It requires very little effort to answer,
and it evokes a strong sense of pride and identity.
So these types of posts are great
to easily engage your audience as Instagram's algorithm
tracks and monitors your engagement rate.
So the higher your engagement rate,
the more likely your posts are to be seen by more people
and the faster you grow.
But again, you do not want your entire account
to just be these types of posts,
because then you're not adding a lot of value
for your audience.
They are a great way though, to get the conversation going
and have a little fun between your heavier content posts.
Tip number five, to get more leads, provide valuable resources.
Because Instagram prohibits hyperlinks
in the captions themselves,
it can be really challenging for brands
to send their followers to their website.
It requires a lot of interest
and serious manual effort from the reader.
Those three little words, "link in bio"
require a surprising amount of work,
which means you better be giving people a damn good reason
to stop their scrolling, go to your profile,
click the link in the bio,
then to leave the Instagram app altogether
to access your website,
and then take the desired call-to-action,
which is to sign up or buy something.
With that being said,
social media can still be a great source for leads,
but see this as an opportunity to put on your marketing hat
and ask yourself this question,
what can I give my followers that is so good
that they'll want to stop what they're doing right now,
leave Instagram and go get it?
So the answer to that is
to share a highly valuable and relevant resource
that helps them solve one of their most pressing problems.
Tip number six,
to get more followers, make it playful, and have fun.
the best posts of them all are the ones that get
a lot of likes, comments, shares, and saves
because those are the posts
that keep people coming back for more
and boost your following like crazy.
Power words are a copywriter's secret weapon
when it comes to giving your copy some needed pizazz.
list down some common adjectives
and offered alternatives
that can evoke more emotion and action in your copywriting.
then asked our followers to fill in the blank
and find a better word for "increase".
these kinds of posts are really fun and easy to answer,
but they also evoke our human competitive nature,
add a ton of value, and provide a unique opportunity
for your audience to interact with you in a fun way.
By mixing up the style, format, and design of your posts,
while of course always following the ABC copywriting rules
in your captions,
you'll boost your engagement and following in no time,
plus you'll have a fun, creative, and exciting feed
that keeps people coming back again and again and again.
Here's a quick list of my go-to social media tools
that we use mostly...
Number one, Canva.
it's so user friendly and totally customizable
someone who has zero design skills whatsoever,
can use these gorgeous templates and designs
to create amazing, amazing graphics.
Number three, the Later app.
Later is a great tool
for you to schedule your posts in advance
so that you can plan your content timeline
and actually preview your feed in advance.
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