Where should you go? How do you get that first client, the first couple clients, the first couple gigs?
I'm going to share with you three ways to get your first freelance writing job.
. Way number 1: That is going to freelance sites:
There are so many freelance sites on the internet. Guru.com, iwriter.com, freelancer.net, Upwork of course.
There are so many of them that you could just go on there and set up your only profile and right there start bidding on jobs. And depends on your expertise and what area you want to focus on copywriting. It's a simple way to, kind of, get your feet wet, right?
Get your foot in the door. Build that portfolio, right?
Start accumulating a little bit of experience just to get it going. Always remember that your worst client is probably your first client. It is okay. As you learn, as you get experience, you will get better. So, don't worry too much. I am much more concerned about you getting into the game. Get in the game first, right? And that's okay. There's one problem with that approach because when you go to those sites you're seen as a commodity, right. That's like, you know what, you're just a writer and you're writing and that's okay. I'm choosing you, I'm choosing you, between you and everybody else and how much you charge and how much she charges, how much he charges and all of that. So, you don't have a lot of power and it's very, very difficult to make a great income. You'll make a, you know, okay, decent amount of income, a little bit of side income, but it's very difficult to get to what I call a high-income level. And that's fine, that's what most people do, That's not what I did to get my copywriting career started. Because at the time these sites weren't available, right. Most people trying to compete being a commodity, right
Way number two, shadow under a successful copywriter.
That's what I did. I found my mentor, I started work under the leadership of my fist mentor. So, I shadowed under my copywriting mentor. I was learning from him. He would teach me, he would critique my work, he would look at what I do, he would give me ideas, he would recommend hey, study this, study that. That is good and that is not good and that's how I got going. And he would have me do a certain chunk, small chunks, just to get some experience and later on, what I realize is because for someone who is successful, there are a lot of people that would approach them, but they charge a certain price, like a certain price. And a lot of clients coming in, they are not able to afford that price. So, what do they do? They would just usually turn them away, but when they have an apprentice, like you and me, a lot of those work that they don't want to take on 'cause it's not worth the time, it gets flowed through you. They would pass those work to you and say, "Hey, I don't want to write this 'cause it's "not worth my time. "They can't afford to hire me, but if you want to take "this on then you could." And that's exactly how I got those clients and with my mentors' endorsement. And he would help me here and there, right. And that's how I got my first field copywriting clients. I didn't go to these freelance sites. So, that's way number two.
Way number three,
This is genius. This is what people don't understand. You see, most writers, most copywriters, they're getting going, they're getting started, but they don't have a portfolio. They don't have a lot of track record, they don't even have a lot of experience and they are co-emailing, they're sending inquiries to people and say, "Hey, hire me. "I can write your copy." I can do this, I can do that. Well, how do I know as an entrepreneur, as a company, I don't know what you could do. How could I trust you? I cannot. So, instead of doing that, trying to spam people, trying to get work, because when you do that what you're asking is this. You're asking the client to bear all the risk. To take all the risk on their shoulders and say, "Hey, I'm gonna give you a shot. "I'm gonna pay you." If it doesn't work out, who's lost? It's the clients' loss. That does not work. You want to reverse the risk. So, here's what you do and it's exactly what I did. I also selectively went after certain companies and certain entrepreneurs that I know that are influential.
Don't do what most people do. Try to get something for nothing. Trying to get money in advance, no. Add value in advance before you ask anything in return. Use this strategy when you can selectively, strategically choose someone who you want to work with. Hey, are you gonna be taken advantage of by some people? Absolutely, you will. I did. Is that okay? Yes, because you're starting off with nothing anyway. No one is paying you, but if you get that one or two or three good clients and assuming that you're good, you do that, add value in advance, they'll either say, "Thank you so much", they might give you a testimonial. Even if they don't get you a testimonial, guess what? You're gaining experience or better yet, they look at what you do and you're really good, they'll say, "I wanna hire you." Now you have your client. You see how simple that is? Don't do what most people do. Got it? So, those are the three ways to getting your first freelance writing job. Now, I go much more in-depth with this, about how copywriting works and how do you actually become a high-income copywriter. Not a struggling copywriter, but a high-income copywriter. There's a whole world of exciting opportunities out there for copywriters and maybe you are thinking about which path that you should decide. There are so many exciting opportunities for copywriters and done right, this could be a very, very lucrative career for you, but so many people don't know. And the fact is, one kind of copy, a particular kind of copyright now, that's high in demand, that most people don't even know it yet.
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