First of all, what is content?
Content of those pages you find on the web that is a kind of editorial. it's not a home page.
it's not a sales page. it's not a product page .it's typically something like an article or a blog post or a buyer's
guide. This is content. This is a kind of editorial content. It could just be text. Usually, it's text and an image or two
perhaps it's text and a video and then image or two so its content can be multimedia, But the core skill set is
usually that of a writer one way or another so there are a couple of reasons why companies want to create content?
These content pages, these articles, and blog posts one is to be of service to their readers if I'm claiming expertise as a business in a particular area it makes sense for me to publish lots of content that showcase their expertise where I share it with my readers so they come to my website and I think oh my goodness this company really knows what they're talking about when it comes to buying a product or service like the one they sell then these are going to be yeah this will be the place will come so as a content writer your task is to write high-quality content for those companies to write lots of blog posts write lots of articles or buyers guides or whatever it is that kind of editorial-style writing and you want to make that content really really
good for a couple of reasons one because the better the content the more people will appreciate it and value it and have high regard for the company but also because that's what Google looks for now this brings us over to the SEO side of things because content and SEO are very closely aligned which is where we have such things as SEO content writers.
So, What is SEO it stands for "Search Engine Optimization" so, if you are any kind of business online you'd really like to be on page one of the search results on Google for one of your pages or any of your pages on your website why because this is free traffic this is where people go to Google, or Bing, or Yahoo, or DuckDuckGo, or that their favorite search engine and they type something in like how to make money as a writer?
And when they type that in what AWA I hope is that one of the aw pages will appear on page one of those search results or maybe someone types in where how do I choose the best coffee maker well as some of you may know I'm a bit of a coffee geek and I have a website all about coffee so hopefully if you type that in my website will appear on page one of the search results so this is great because that's free traffic free organic traffic so to get on page one I have to optimize for the search engines search engine optimization that means using keyword research tools and other
tools to find out what terms people are using are they saying best you know best
coffee makers or are they saying best
coffee machines or you know what phrase
is what terms are they using how
competitive is that space can I find a
term or phrase it is less competitive so
this is the whole area of SEO finding
keywords and key phrases that will help
us get onto page one so now as a Content writer I've done my SEO research I've
found topics I've found keywords and
phrases now I'm gonna go to my content
and I'm going to take that content I'm
going to optimize it not only for the
reader but also for the search engines
so I'm going to include maybe those
search terms in the title of the page in
the description of the page in the headline of the page and this is where
we get down the rabbit hole and we could
spend hours talking about this but I
just want to say there are kind of two
sides to creating a really powerful
content for the web one is to create
really good content in its own right and
the other is to do the on-page technical
optimization stuff for search engines.
And that's SEO so if you are just a
content writer but have no expertise in
in SEO that's okay, there are lots of
companies out there that are looking for
great content really well created
written content and some of those
companies don't pay attention to SEO
others will have SEO experts in-house
you can kind of tweak your work to make.
If you know to optimize it better for
the search engines
that said if you do have some SEO
expertise then that's kind of cool
because now the client says can you
write this content page and you say yes
and they say oh by the way can you also
optimize it for the search engines and
you say well yes I can and that's good
one because you've now pleased your
client but also it means you can
actually, charge more
so you there'll be one rate for just
writing the content there will be a
separate fee for optimizing that content
for the search engines and clients
understand this is a very valuable
service so going back to that original
question what is an SEO content writer
it's someone who has expertise in
writing content editorial content for
for blog post articles etc but also has
some expertise in SEO and can optimize
that content for the search engines to
increase organic search results.
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