have to do with the words on the page, but they each serve their own distinct purpose.
This distinction matters because helps you determine which method you need to employ in order to achieve the desired results.
Confusing the two – or ineffectively combining the two – will likely lead to subpar results. It’s worth considering the difference in order to choose the right method (and writer) for your project.
Is There Such a Thing as ‘SEO Copywriting’?
If SEO content writing and copywriting are different, where did “SEO copywriting” come from?
The term “SEO copywriting” is a result of many SEO experts confusing the two types of writing.
Some SEO pros said the two types of writing are one and the same.
Overall, there was no consensus on what “SEO copywriting” is or whether it even exists.
However, there’s no doubt that the term “SEO copywriting” itself does exist and that users are actively searching for it online.
What About ‘SEO Copywriting’ Is it a Highly Searchable Term?
Since “SEO copywriting” is a term that the industry uses, it’s no wonder that it has become a highly searchable keyword.
“SEO copywriting” is getting 880 searches per month, slightly ahead of “SEO content writing” at 770 searches per month.
People are clearly using this term to find content services online. So, any smart SEO content writer or SEO content agency would be savvy to target “SEO copywriting” to attract more traffic to their website.
For instance, as an SEO content writer myself, I often get SEO agencies inquiring about copywriting, Facebook ad copy, social media copy, sales pages, etc.
While these projects do involve content, they don’t necessarily involve SEO. Rather, they require sales copy – something that may or may not be outside of an SEO content writer’s wheelhouse.
While “SEO copywriting” is a term in the SEO industry’s vocabulary, it’s still important to make a distinction between SEO content writing and copywriting.
This is because the method you choose should be the best fit for what you are trying to accomplish with your content.
And once you know that, you can hire the right type of writer to get the job done.
What’s the Difference Between Content Writing vs. Copywriting?
With SEO content writing, the primary goal is to generate organic traffic via search engines.
With copywriting, the primary goal is to convert traffic into leads and sales.
Are both content writing and copywriting capable of doing both? Absolutely. But the difference really comes down to what you are trying to do and which method does it better.
Therefore, it’s best to consider the immediate and end goal of your project, and then find a writer who is able to achieve those goals the best.
You hire an SEO content writer when you want to attract more organic traffic to your website through high-quality, keyword-optimized content.
SEO content serves a variety of purposes, including:
Increasing a website’s keyword rankings.
Driving clicks from the SERPs.
Attracting high-authority backlinks.
Directing users to other pages on the site.
Converting website visitors into buyers, subscribers, or leads.
Therefore, you should hire an SEO content writer to write your website content – mainly, webpages and blog posts – if you want to increase organic traffic.
Some Types of SEO Content Projects:
SEO content writers tackle specific types of content projects – projects that typically have an end goal of increasing organic traffic. Sometimes, the goal may also be to attract links to your site.
SEO content writers typically handle content like:
SEO-friendly blog posts.
SEO-friendly service pages.
Local SEO content for businesses.
Service pages.
PPC landing pages.
Link building content.
Guest posts for SEO.
There are actually many, many different types of copywriters, just as there are many, many different types of copy projects.
Think about all the different platforms out there that require copy;
Google ads,
Facebook ads,
landing pages,
social media posts,
print ads,
billboard ads,
sales pages,
product pages –
the list goes on and on.
You’ll want to hire a copywriter when your primary goal is to convert traffic into sales or leads. This traffic may be organic, but it may also be:
social media traffic,
paid ad traffic,
direct traffic, and so on.
Therefore, you’ll want to hire a copywriter who specializes in the exact type of copy you need and knows how to convert that specific type of traffic. For example, a Facebook ad copywriter may not be a pro in writing print ad copy or vice versa.
The research, targeting, writing, formatting, and launch process can be completely different for each type of copy project.
Types of Projects Copywriters Take On
When your focus isn’t SEO – but sales – you’ll want to hire a copywriter that’s an absolute pro at the specific type of copy you need.
This will be entirely based on the project at hand.
Some copy projects that copywriters typically handle include:
Facebook ads
Instagram ads
Social media posts
Email campaigns
Print marketing materials
Video scripts
Sales pages
Newspaper ads
Product descriptions
Non-SEO landing pages
Business names and taglines
Website copy (brand messaging)
Whitepapers or product demos
Call-to-action buttons
On-site navigation copy
Typically, you’ll be able to find a skilled copywriter by doing a Google search of the specific type of copy you are looking for.
However, some projects can be so niche that it can be hard to find a copywriter that fits the bill. In that case, you can search for a general copywriter and ask if they are experienced in that type of project.
Remember, the success of any marketing campaign depends on a copywriter’s ability to write converting sales copy. Their process should involve conducting market research, writing copy that resonates with that audience, and including calls-to-action that entice users to buy.
Find a Writer Who Knows SEO
If that’s the case, you’ll want to find a content writer who thoroughly understands SEO and can write content that’s of interest to your target audience.
Ask if Your Writer Understands Conversion Copywriting
Additionally, it’s preferred that this writer at least knows the basics of conversion copywriting so they can do their very best to convert that organic traffic into subscribers, customers, and leads.
They may not be a sales copy pro like a professional copywriter would be, but they can still write content that converts better than 90% of the other keyword-stuffed SEO content out there.
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