Ideation: is one of your most important stages as a Content marketer and creator.
Basically, once you have sources of neverending ideas
like keyword research listening to your customer's pain points
You back those ideas to real goals And if you can't map them to a goal that goes in the trash can you ranking Google?
Can you build sales and connections? Can you grow your brand name in the industry?
It's not why to invest the time and money into creating.
I'll tell you about content tools that will give you inspiration in the ideation stage and give you
sources for content ideas.
1. Mangools keyword finder:
Seventy-eight point six percent of all traffic on the entire internet now originates from a search if you add to that 71 percent of b2b buyers are reading three to five blogs during their buying journey
And the ROI on ad funnels is as low as point six it's worth your time to study keywords and
Learn how to create content that ranks at the top of Google for a relevant keyword that could pull in an ideal prospect.
So this tool is an amazing tool to help you uncover these keywords.
Let's say we're looking up a keyword related to how to Blog?
So I know that my prospects my ideal customers are using this keyword, which that's step one
You need to know the phrases and the terms that your customers are using So you search for the right keyword ideas because you don't want to bring in non-relevant traffic, okay?
so here's what that looks like a keyword finder and
We know this is a relevant keyword, right? So we're checking that box. Good done now
We want to find a keyword that we can actually rank for and the keyword finder gives us that insight. So
Possible or easy? Those are the keywords.
So I'm just gonna go ahead and avoid it and then if I look through IN the SERP overview I can see that sites like Neil Patel are ranking in the top six
So these sites have high da so I really don't want to go up against a big player like the Elbe Telkom. So right away how to blog is out
Now let's scroll through and try to look for another keyword. That's much lower. Okay, so I see my first
Here that's nearing the 40 scores.
I tried to stay around 40 43 45 Max and you can go up and score as your domain Authority your da goes up. So this is a great keyword
It's possible the sites. I'm going up against there are some Sites that I could probably compete with pretty. Well, this one has a DA of 50.
Once I have a focus keyword from angles the last step you want to do is pull in synonymous keywords
And the best way to do this is to use Google's searches relate it to
You want to plug in that keyword? scroll all the way to the bottom
This is what you want to grab so each of these terms in the search is related to these can make subtopics for a Three thousand four thousand word guide on this topic how to start a blog and make money how to do it on Facebook Instagram WordPress, so these make great sub-headers and phrases throughout your article.
2. Buzzsumo:
It's really important to have a Content analysis tool in your back pocket for those powerful content insights on trending topics.
What's working on what sites and buzz sumo is one of the best tools to give you this kind of information?
One is just to identify
Trends on your site, so you can go to the content tab look under web that's where I'm at right now type in your website, hit Search, and Here's your top shared.
It's automatically sorting by the top engagement and you can also sort by. How many backlinks did you get? Twitter shares, etc
So interestingly enough
This was a thought leadership post around a unique concept that I came up with called the content differentiation factor
Another way to use buzz sumo is to search the sites that your guest blogging for and
Look at their top shared and then you can go after topic areas in the same area
Just make sure you don't copy topics take inspiration from them
Look at the content piece
See how you could create something better
Create something more current go further on the topic like this piece for example is really short
It's basically a news article on this topic
So maybe we could pitch a follow-up guide on how to write or create content for this algorithm update
Finally, I really like to use the topic discovery tool here in buzz sumo So once you type in your industry content marketing buzz sumo is going to search
For topics that people are really talking about sharing
Engaging with online.
So for one right away. The biggest topic right now is Google Analytics, which is really interesting
next is content strategy content writing email marketing buzz sumo is going to search
For topics that people are really talking about sharing
Engaging with online.
So for one right away. The biggest topic right now is Google Analytics, which is really interesting next is content strategy content writing email marketing and There are so many content ideas just from looking through this
So you can do a deeper dive by clicking the insights for each of these you can look at questions
What are people asking on this topic?
Content how much engagement these topics are getting and then get ideas for topics
You could create content on that's already in a trending category in your industry
3. Advanced marketing Institute's headline analyzer:
This is the only tool that's free. The advanced marketing Institute's emotional marketing value headline analyzer
the other tools are totally worth paying for because of the powerful insights you get
But this is just a little free tool you put in your headline, and then it gives you a score
Emotional how much marketing value is your headline going to have in these three areas of intellectual?
unicorn score anywhere from 35 40 and above is a great headline
This is a rock star headline.
But you can just go back keep optimizing your headline with different words until you get that high score
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